The IJP Brand Philosophy

The Launch of IJP Design and the brand philosophy Ian began sketching designs in 2003 on hotel letterhead and airline coasters as he toured the world. It was not until four years later that Ian was able to realize his dream by translating his ideas into reality with the launch of IJP Design – (Ian James Poulter) which coincided with the British Open in July 2007.

IJP is a high quality, unique and exciting golf and lifestyle brand with a fashionable edge. It is entirely focused on creating clothing which is both eminently practical but equally extremely stylish.

Unlike many other sports fashion brands associated with international sportsmen and women, Ian is highly involved ineach garment from conception to fruition.

He is focused on the quality and fine details of each design so it will come as no surprise that each garment has been tested prior to production. Ian and trousers go together. The IJP brand philosophy is to ‘lead with the legs’ by designing the trousers first and then coordinating the rest of the outfit around them.

As such, the Poulter Tartan is also one of the key elements of the IJP brand. All the bespoke Poulter Tartans are licensed with the Scottish Tartan Authority and for each different collection three different tartans are woven in Scotland and Northern England. The fabric is then cut and the trousers are handmade by a London tailor making them truly British.